Collective Audience Appoints Award-Winning Digital Strategy Executive and Advertising Leader, Cary Tilds, to Advisor Collective

NEW YORK, May 06, 2024 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (Nasdaq-GM: CAUD), a leading innovator of audience-based performance advertising and media solutions, has appointed Cary Tilds to its Advisor Collective, a new community of strategic advisors who share a commitment to the transformation of the AdTech, MarTech and digital media for benefit of advertisers and publishers.

Cary Tilds joins Advisor Collective

Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.

“Cary is an extraordinarily experienced media strategist and talented leader who shares our vision of offering to the world a revolutionary advertising and media platform that solves the many challenges facing our industry today,” said Collective Audience CEO, Peter Bordes.

“She brings to our growing Advisor Collective invaluable knowledge and insights gained from leading teams engaged across marketing, digital media and analytics, business intelligence and data strategies. Cary’s success in bridging the advertising and ad technology industries complements our mission of bringing together publisher supply, brand and agency demand, together with unique audience data, into a unified cloud platform.”

Since the formation of the Advisory Collective late last year, its members have provided Collective Audience strategic guidance and invaluable access that has helped support the formation of several key partnerships and joint ventures with major industry players, including Insticator, Reset Digital and Genesis, as well as transformative acquisitions underway that include BeOp and DSL Digital.

These major wins have supported the recent launch of AudienceDesk powered by AudienceCloud, the company’s innovative new AdTech infrastructure platform it officially unveiled last month.

The AudienceDesk powerful dashboard and underlying AudienceCloud infrastructure empowers brands, agencies and publishers with audience-based performance advertising and media solutions that unlock unrealized value. Its modular infrastructure and APIs enable rapid integration with third-party AdTech platforms and applications which deliver a new level of integrated collaboration with technology, media, and digital asset partners like Insticator, Reset Digital and Genesis.