Collective Audience and Insticator Launch Strategic Partnership, Integrating AudienceCloud with Insticator’s Reach to 350 Million Consumers Monthly

• Platform integration to empower publishers and advertisers with AudienceDesk conversational ad units, audience data, and direct connections between supply & demand partners.
• Anticipated to significantly enhance revenue and EBITDA generation from Collective Audience’s previously announced planned acquisitions of DSL Digital and BeOp.
• Further build Collective Audience’s first-party audience data assets.
• Increase customer ROI on ad inventory and campaign performance.

NEW YORK, April 29, 2024 (GLOBE NEWSWIRE) -- -- Collective Audience, Inc. (Nasdaq-GM: CAUD), a leading innovator of audience-based performance advertising and media solutions, has launched a strategic technology partnership with Insticator, a premier supply-side platform (SSP) and global leader in engagement solutions for online publishers and brands.

The alliance also taps Insticator's diverse portfolio of companies that include OKO, a Google Certified Publishing Partner for Connected TV; and Balihoo, a leader in multi-location marketing.

Insticator reaches over 350 million consumers monthly across its global network of premium publishers and advertisers that includes Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more.

To reach this global audience, Insticator’s 100+ team members and nearly 2,000+ independent publishers utilize the company’s unique Demand Marketplace, along with its suite of monetization solutions that include content engagement units (CEUs), commenting technology (Commenting 2.0), comprehensive ad management, and video advertising.

“Our new collaboration with Insticator, Balihoo and OKO Digital unlocks many new avenues for growth, and represents another primary ecosystem building block and validation of our vision, mission and technology roadmap,” stated Collective Audience CEO, Peter Bordes. “This groundbreaking partnership makes Insticator’s state-of-the art publisher network and monetization capabilities accessible to our customers and partners.”

The integration with Collective Audience’s AudienceDesk powered by AudienceCloud, an innovative new AdTech infrastructure platform officially unveiled last month, will unite Insticator’s vast publisher supply and brand and agency demand with AudienceDesk’s unique performance-based marketing and audience data capabilities and further expand the Collective Audience ecosystem.