Collective Audience Appoints Award-Winning Digital Strategy Executive and Advertising Leader, Cary Tilds, to Advisor Collective - Seite 2

Cary Tilds - MediaLink CES 2020 Panel - "The Rise (And Rise) of Immersive Technologies" where she represented the FordDirect team.

According to Tilds: “In times of disruptive industry change like we are undergoing today, I have found the winning strategy has always been to lean into forward-thinking, deeply experienced teams like those Peter has assembled. They have been extraordinarily responsive to this change, as demonstrated with the launch of AudienceDesk and the phenomenal strategic partnerships they have developed.

“I believe this innovative solution will help bring much needed interoperability to the industry, and I look forward to sharing my experience and understanding of digital advertising, media, and data analytics with the Advisor Collective and Collective Audience.”

To learn more about Cary Tilds and her vision for the future of the industry, visit the Collective Audience Blog here.

Cary Tilds Bio
Tilds currently serves as general manager at MNTN (pronounced “mountain”), developer of the Hardest Working Software in Television and noted trailblazer in streaming TV advertising whose backer and chief creative officer is famed actor, Ryan Reynolds.

She leads the expansion of the award-winning firm’s reach to local businesses where MNTN helps drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing. Its self-serve technology makes running television ads as easy as for search and social.

She previously served as chief strategy and operations officer at Frameplay, an award-winning, global intrinsic in-game advertising platform. Also, co-founded Web3 Marketing Association, the world's first marketing community dedicated solely to helping brands and businesses navigate Web3, including blockchain, DLT and NFT.

Tilds earlier served as SVP of digital strategy and SVP of corporate strategy at FordDirect, where she led its digital technology, analytics, business intelligence, and data strategy teams. She developed audience and business intelligence capabilities that drove better outcomes for Ford Motor Company and its dealer network, and served as the executive co-chair of its machine learning and consumer data platform.