Tide and Walmart Team Up to Expand Adoption of Washing in Cold with Consumers

For the Love of Their Laundry, Their Wallets and the Planet - Seite 2

“Consumers don’t have to choose between energy-intensive hot and warm water and a deep clean. With a product that delights in cold and the right partners to help spread the message, we can meaningfully move the needle,” said Todd Cline, Senior Director of Sustainability, North America Fabric Care at Procter & Gamble. “Ninety percent of Americans live within 10 miles of a Walmart store. As Tide’s latest formula upgrade hits shelves to deliver a powerful clean even in cold water, collaborating with Walmart to amplify the benefits of cold wash with Tide is an extremely impactful way to drive cold water trial and adoption.”

“At Walmart, our purpose has always been to help people save money and live better. More and more, consumers are looking for easier ways to make the more sustainable choice, without compromising quality,” said Marco Reyes, Senior Director for Sustainability, Walmart. “Washing in cold with Tide helps deliver on multiple consumer needs while enabling the development of a new habit that can sustain for the long term, potentially generationally – well aligned with our commitment to making the everyday choice the more sustainable choice for people.”

Walmart’s collaboration accelerates a growing Tide-led coalition of brands and organizations touting the benefits of cold water to help make cold wash the new standard, joining the ranks of World Wildlife Fund, HanesBrands, and several appliance manufacturers. For more information on Tide’s work to start a cold water movement, or Tide’s broader Ambition 2030 to reduce the environmental impact of laundry across the lifecycle, from manufacturing through end of use, visit Tide.com.

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1 Consumers’ number one trusted laundry detergent brand in Reader’s Digest Trusted Brand survey

2 According to National Retail Federation’s “2023 Top 100 Retailers”

3 In non-HE washer, 8 loads/wk from hot to cold, avg electricity rate (13.3c/kWh)

4 Based on average American household electricity consumption, as reported by the U.S. Energy Information Administration

5 Over the decade (2020-2030)

6 According to reported city-wide annual electricity usage by New York Building Congress and the California Energy Commission

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

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The Procter & Gamble Stock at the time of publication of the news with a fall of -0,30 % to 157,7EUR on NYSE stock exchange (22. April 2024, 15:50 Uhr).