Xcel Brands, Inc. and Fashion Icon Christie Brinkley form Joint Venture

TWRHLL by Christie Brinkley to exclusively launch on HSN Spring 2024

NEW YORK, March 29, 2024 (GLOBE NEWSWIRE) -- Xcel Brands, Inc. (NASDAQ: XELB) (“Xcel” or the “Company”), a media and consumer products company with expertise in livestream shopping and social commerce, announced today its newly formed joint venture with supermodel, actress and entrepreneur, Christie Brinkley to create TWRHLL (Towerhill), a lifestyle and apparel brand, for distribution exclusively on HSN. Initial launch of TWRHLL is expected in Spring 2024. Christie Brinkley will serve as the public face and voice of the brand, including appearing on live broadcasts and streaming services for HSN.

“I’m thrilled to partner with the team at Xcel Brands and HSN for the launch of TWRHLL, a brand inspired by my many years in fashion and the timeless style of my home, Towerhill. We aim to focus on inclusivity and fun fashion,” said Ms. Brinkley. “I want to inspire women at any age and with any body type to confidently wear products that support their individual characteristics. TWRHLL is a brand specifically tailored to these efforts and I am excited to connect personally with consumers across retail and livestream channels.”

“Christie is an icon, whose timeless elegance remains at the forefront of fashion,” stated Robert W. D'Loren, Chairman and Chief Executive Officer of Xcel Brands. “She is the perfect partner for Xcel Brands, as we continue to build a dynamic roster of brands supported by vibrant personalities that drive our retail strategy and establish powerful connections to consumers through live-selling channels.”

“With success and notoriety spanning across several decades, the launch of TWRHLL by Christie Brinkley is positioned to be the next celebratory moment in Christie’s iconic career,” stated Bridget Love, GMM & VP Merchandising, Fashion & Beauty. “Alongside Xcel Brands, we’ve helped bring to life, an HSN exclusive collection of apparel reflecting Christie’s highly sought-after style. Her live appearances from the HSN studios will further illuminate the beauty of TWRHLL as she shares with our customers, her inspiration behind the line.”

Xcel Brands is one of the largest apparel providers within the interactive TV market and is strategically investing in livestreaming technology platforms and partnerships. In addition to TWRHLL by Christie Brinkley, Xcel Brands owns C. Wonder by Christian Siriano, Halston, Judith Ripka and LOGO by Lori Goldstein brands. It also owns stakes in Isaac Mizrahi and Longaberger.