Natuzzi Celebrates Its 65th Anniversary by Bringing Its Harmony and Its New Collections on the Stage of the High Point Market in US and of the Design Week in Milan - Seite 2

High Point Market, (held from 13^th to 17^th April 2024) and Milano Design Week (held from 16^th to 21^st April 2024), the two most important furniture and design exhibitions in the world, have been the ideal venues to present the latest news regarding retail and product collections to clients, dealers and leading architects all over the world. Natuzzi presented 5 key commercial novelties to accelerate growth:

1. Natuzzi Italia Store format evolution. Natuzzi presented an evolved version for its Natuzzi Italia store architecture, realized with particular attention to sustainability, modularity, ease of implementation, and cost efficiency, bringing collections to the center of the store experience. The Durini flagship store, at the heart of the Design District in Milan, has unveiled the new retail format which now becomes the reference for our 238 Natuzzi Italia stores globally. The evolution of the store format is part of our retail strategy for Natuzzi Italia, which aims to accelerate organic growth by creating an immersive customer experience. Natuzzi will also continue to look for opportunities to further expand its retail presence in key regions, beginning with the US.
2. Natuzzi Italia Design Studio. The business with the Architects & Designers Community through total home design projects has become a key driver of growth for our retail. In the US, the Trade business accounts for 22% of total Natuzzi Italia turnover. Trade sale tickets are on average 43% higher than consumer ones. Trade has reached, in 2023, €0.3-0.4 million for individual residential projects. Our new Design Studio, which will be rolled-out in the key stores globally, is now the perfect hub for the creation of comprehensive interior design projects.
3. Reimagined Gallery Project. Wholesale branded today is 40% of our business. A key aspect of our strategy is the upgrade of our 'gallery' format. We launched a “reimagined gallery format”: an enhanced store-in-store concept, where we meticulously curated merchandising to deliver an immersive brand experience. The “reimagined gallery” will be used now to standardize our brand gallery representation of Natuzzi within multi-brand environments.
4. Natuzzi Italia COMFORTNESS Project. The 'Comfortness' collection stems from Natuzzi's DNA, combining two words: 'comfort' and 'wellness”. Each of the two words has held a profound meaning for Natuzzi since its origin. The 'Comfortness' collection presents products that blend Natuzzi style with motion and technological innovation to deliver tangible wellness benefits to the consumer, as the iconic Re-Vive chair, which celebrates 10 years from its introduction. The 2024 'Comfortness' collection marks an acceleration in terms of product innovation and technology contamination, with the introduction of the “Mindful” line. 'Mindful' is a game-changing sofa-system, that features a series of innovations such as the 'Zero-gravity reclining motion' and the '365 motion”, that provides dynamic comfort by synchronizing breathing and heartbeat while seated. The 'Comfortness' collection has been excitedly welcomed by the Natuzzi community of dealers and architects.
5. New collections