Natuzzi Celebrates Its 65th Anniversary by Bringing Its Harmony and Its New Collections on the Stage of the High Point Market in US and of the Design Week in Milan

Natuzzi chooses the stage of two among the most relevant global furniture events, High Point Market in North Carolina, and the Design Week in Milan, to unveil the dense program of events and projects that will mark the calendar of its 65^th anniversary.

Founded in 1959 by Pasquale Natuzzi, Natuzzi’s history has been, from its initial steps, marked by continuous innovation, while preserving its distinctive DNA that combines comfort, function and design to create harmonious living spaces. Natuzzi has influenced and inspired the furniture industry with its unique style and the introduction of colors in leather sofas since the early 70s. It is a story of success which led Natuzzi to the highest market share in the US for a non-American producer, and subsequently to the listing on Wall Street on May 13, 1993. Since the early 2000s, Natuzzi started a journey to become a globally recognized Brand. Today, 92.5% of sales comes from our Branded proposition and 63.5% from the retail channel. The Brand awareness, as validated by third party independent brand research institutes¹, positions Natuzzi as the 1^st Brand in the U.S., UK, and Spain, and the 2^nd in China. This achievement has been cultivated over the years through an unwavering dedication to craftsmanship and design excellence.

Pasquale Natuzzi, Chairman and founder of the Company, commented, "When I founded this Company, I never dreamed we would achieve what we have achieved today with our team. Our transformation into a lifestyle brand, which began with a vision I initiated 20 years ago, has taken us far from our origins as a manufacturer. It gives me great emotion to see our stores globally bringing to life our Brand’s DNA. The quality of the projects we undertake for private residences around the world and our increasing presence in the hotels and hospitality sectors, with our newly established contract division, testify the legitimacy that our brands have achieved with designers and architects. Over the years, we have overcome challenges, like the one the world is facing these days, and embraced opportunities, always staying confident in the potential of our team and our vision. The Company has evolved and continues to evolve, but our values remain unchanged: a relentless pursuit of harmony, ethics in all forms, customer centricity, product innovation, respect and gratefulness for our artisans that, in our own Italian factories, manufacture our collections. All these elements contribute to make our vision come true: improve the lives of people around the world, one customer at the time, one city at the time. That vision led us to be now present in over 100 markets. As I sensed when I started the Company, I am convinced the best is yet to come. The network of our stores and galleries globally, the strength of our Brands, the retail and commercial tools we developed so far, the dealers and clients who have been trusting us for decades, are an incredible growth platform that, I am sure, our team now will leverage to accelerate our journey and bring our brands to the new heights it deserves.”