Barbie Celebrates Role-Model Athletes Who Have Broken Boundaries to Encourage Girls to Stay in Sports and Recognize Their Full Potential

Mattel, Inc. (NASDAQ: MAT) announced today, in continued celebration of Barbie’s 65th anniversary, the brand will honor nine athletes around the world – including American Professional Tennis Player and icon Venus Williams – with one-of-a-kind role model dolls made in their likeness. Knowing that girls involved in team sports are more likely to believe they are smart enough for their dream career, have high opinions on their abilities and competencies, increased leadership aspirations and enjoy higher levels of self-confidence¹, Barbie is bringing together these inspiring stories that are shaping the future to show girls that anything is possible if you relentlessly pursue your passions.

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Barbie Celebrates Role-Model Athletes Who Have Broken Boundaries to Encourage Girls to Stay in Sports and Recognize Their Full Potential (Graphic: Business Wire)

Through initiatives like the Barbie Dream Gap Project, Barbie is committed to leveling the playing field for girls globally, in sports and beyond, to close the gap that comes between girls and their full potential. Partnering with VOICEINSPORT - a digital sport platform dedicated to keeping girls in sport, Barbie Role Models will extend their impact through virtual mentoring sessions throughout the year.

“Barbie is thrilled to continue the brand’s 65^th-anniversary celebration by recognizing the impact of sports in fostering self-confidence, ambition, and empowerment among the next generation,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel. “After welcoming Kristi Yamaguchi to our Barbie Inspiring Women line last month, we are proud to continue fueling the momentum surrounding women in sports by welcoming these nine athletes as our newest role models. The sports one-of-a-kind Role Model dolls serve as an embodiment of our shared values of passion, empowerment and individuality. By shining a light on these inspirational athletes and their stories, we hope to champion the belief that every young girl deserves the opportunity to pursue her passions and turn her dreams into reality.”