Fisher-Price Introduces New Premium Wooden Toys to Inspire Creativity and Promote Development in Young Children

Fisher-Price (NASDAQ: MAT), a pioneer in creating quality, educational toys for young kids, today unveiled its all-new wooden toy line, Fisher-Price Wood, for children ages 6 months to 5 years. Featuring fresh, modern designs that encourage open-ended play, the new wooden toy line speaks to parents who are looking for a more affordable, back-to-basics play experience for their children. In addition, the products are made with wood from FSC-certified sources and designed to last, allowing families to pass them down from generation to generation. With early childhood development at the forefront of Fisher-Price’s purpose, these wooden toys offer a wide range of fun play patterns—from colorful puzzles and blocks to role play, music-making and more—that help spark creativity, develop fine motor skills, and stimulate problem-solving. Fisher-Price Wood is now available exclusively at select Walmart stores and on Walmart.com.

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Fisher-Price introduces new premium wooden toys to inspire creativity and promote development in young children. Fisher-Price Wood is now available exclusively at select Walmart stores and on Walmart.com. (Photo: Business Wire)

Brian Fitzharris, SVP and General Manager, Fisher-Price, said: “For 94 years, Fisher-Price has been dedicated to helping children have the best possible start in life through innovative, trusted toys that provide hours of fun and enrichment. With the debut of Fisher-Price Wood—a line that harkens back to the brand’s very roots—we’re bringing a fresh perspective to the timeless appeal of wooden toys that are affordably priced, made from FSC-certified wood, and designed to nourish a child’s creativity and development.”

Brittany Smith, Vice President of Toys, Walmart, added: “We are excited to be the exclusive retailer for the newest innovation from Fisher-Price—the Fisher-Price Wood assortment of preschool toys. This new assortment is on-trend with what parents are looking for and we’re excited to be able to offer them quality toys at an affordable price.”

Tested in the Fisher-Price Play Lab, the new wooden toys incorporate playful, colorful elements that are more than just fun—they also help childhood development by stimulating the brain through open-ended play, helping kids explore the world at their own pace. Fisher-Price Wood offers an array of products at accessible price points, including the following: