A Heartwarming World

HUAWEI XMAGE Global Exhibition Officially Launched - Seite 2

Keith Ladzinski, a photographer with National Geographic, shared during the opening ceremony: "Photography, as a universal language, it can capture beauty and inspire conversation. This exhibition reflects Huawei's contemplation on 'technology' and 'art,' presenting a genuinely heartfelt brand philosophy."

The exhibition explores eight different themes: "The Secrets of Mother Nature" "Landscapes and Spaces" "A Dialogue with Animals" "The Story of Life" "You and Me" "The Joy of Sports" "The Power of Moments" and "The World of Youth".

"In an era dominated by technology and speed, it's easy for people to be overwhelmed by external noise and stress," noted Chen Xiaobo, exhibition curator and 9^th Vice President of China Photographers Association. "It's reassuring to see creators worldwide capturing and conveying heartwarming moments with Huawei smartphones. These images acts as bridges that resonate with souls, transmitting genuine warmth and beauty."

"A Heartwarming World – 12 Years of Huawei Photography" will run from May 8th to 10th. Exceptional works will be displayed across Huawei's official platforms such as, @HuaweiXmageAwards on Instagram, @HuaweiMobile on Instagram, X, and Facebook.

HUAWEI XMAGE Awards 2024: Inspiring Inspirations, Leading Global Photography Culture

HUAWEI XMAGE Awards 2024 officially kicked off during the exhibition opening ceremony. As an open platform for smartphone photographic excellence, the annual competition encourages the use of unique perspectives and unlimited creativity to give mobile photography a deeper artistic significance and aesthetic expression. Since 2017, users from more than 170 countries and regions have participated in the yearly competition, contributing nearly 4 million entries to date. This makes the HUAWEI XMAGE Awards a cultural heritage of its own, containing fragments of human history from worldwide perspectives.

This year's XMAGE Awards introduces new categories "Moments" "Faces" "So Far So Close" and "Style" showcasing Huawei's leadership in Snapshot, Portrait photography, telephoto and macro photography, and colour styling. Additionally, new awards such as "Best of Pura Series and "Best of Mate series" have been created to encourage artists to explore diverse expressive forms and themes using Huawei's flagship imaging capabilities. All winners may have their work featured on global advertising platforms and HUAWEI Pay transit card, among other opportunities.