A Heartwarming World

HUAWEI XMAGE Global Exhibition Officially Launched

DUBAI, UAE, May 8, 2024 /PRNewswire/ -- Huawei unveiled its inaugural HUAWEI XMAGE Global Exhibition, titled "A Heartwarming World – 12 Years of Huawei Photography" on May 8^th, 2024, at the cultural district of Alserkal Avenue in Dubai, UAE, which marks the largest photography exhibition in Huawei's history.

HUAWEI XMAGE Awards 2024, the annual competition that celebrates Huawei's open platform for smartphone photographic excellence, was also kicked-off officially during the exhibition opening ceremony. Now in its eighth consecutive year, the competition aims to inspire consumers to fully unleash their creativity and imagination by leveraging Huawei's leading XMAGE imaging technology, infusing each photograph with deeper emotional and cultural resonance.

"A Heartwarming World – 12 Years of Huawei Photography"

Debuting under the theme "A Heartwarming World," the exhibition showcases nearly 300 photographs taken by Huawei smartphones, selected through millions of submissions. These images displaying moments of warmth, tranquillity, and brightness from every corner of the globe, as well as the genuine relatability of ordinary people and encapsulating HUAWEI XMAGE's new brand philosophy, 'The Power of Image'. The philosophy aims to ignite consumers' imagination, creativity, and appreciation with supreme imaging technology and experiences, showcase its powerful impact beyond what's captured.

The past decade has been a period of rapid development for mobile photography. This exhibition features works from Huawei smartphone series across the past 12 years. During this time, Huawei has driven the evolution and development of mobile imaging technology through continual innovation. Moreover, Huawei has continually engaged in global activities such as photography competitions, community events, and trend reports, promoting the worldwide spread of mobile photography culture.

Today, HUAWEI P Series is upgraded to HUAWEI Pura Series. The HUAWEI Pura Series restarts with a new attitude, perfectly integrating the ultimate photography, aesthetic design and unique style. According to the latest DXOMARK review, the HUAWEI Pura 70 Ultra secures the top spot on DXOMARK Smartphone Camera Rankings with an impressive score of 163 points. ¹

With the HUAWEI Pura 70 Series setting a new benchmark, HUAWEI XMAGE continues to push the boundaries of technology and experience alongside global users, taking smart photography to new heights.