Wondery Chief Brand Officer Nicole Blake and Podcaster Guy Raz, Host of How I Built This and Wow in the World, to Keynote Licensing Expo - Seite 2

"We are incredibly excited to be working with some of the best companies in the industry to grow podcasts like Wow in the World into true lifestyle programs with touchpoints across audio, live events, consumer products and more," said Nicole Blake. "We believe podcasts hold as much potential for franchise building as traditional Hollywood IP and are thrilled that the licensing industry is eager to explore audio-first IPs' untapped opportunities with us."

"Our kid and grown-up listeners are so committed to what we do and are constantly looking for deeper ways to connect with Wow in the World. Creating products that align with our values and our audiences' was a natural step for us to take and we couldn't ask for better partners than the experts at Wondery Kids as we enter the Consumer Products space," said Raz.

Entertainment brand giants such as Nickelodeon, Disney, Moonbug and more continue to invest in the podcast space. The global podcasting market, valued at $2.22 billion, is estimated to grow significantly over the next few years, making it the perfect fit for the business of brand licensing and consumer products.

Licensing Expo will take place May 21-23 at the Mandalay Bay Convention Center in Las Vegas, NV. For more information or to register to attend or exhibit at Licensing Expo 2024, visit LicensingExpo.com.

About Licensing Expo

Launched in 1980, Licensing Expo is the world's largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and licensing agents attend Licensing Expo from more than 70 countries. Licensing Expo is a part of the Global Licensing Group at Informa Markets, the licensing industry's leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. Connect with Licensing Expo and join the conversation on LinkedIn, YouTube, Twitter and Instagram.

About Global Licensing Group 

The Global Licensing Group at Informa Markets, a subsidiary of Informa plc (LON:INF), is the licensing industry's leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai and License Global. Global Licensing Group events are sponsored by Licensing International.

Media Contact:

Informa Markets Licensing PR
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SOURCE: INFORMA MARKETS - GLOBAL LICENSING GROUP

View the original press release on accesswire.com


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