Upwork Introduces Upwork Updates to Launch AI Innovations and Other Solutions Shaping How Businesses and Freelancers Hire and Work

First-ever installment of Upwork Updates headlined by Uma, Upwork’s Mindful AI, helping customers work smarter

SAN FRANCISCO, April 30, 2024 (GLOBE NEWSWIRE) -- Upwork (Nasdaq: UPWK), the world’s work marketplace that connects businesses with independent talent, today unveiled a collection of products, features and partnerships to transform how businesses and professionals hire and work, as part of Upwork Updates: Spring 2024, Upwork’s new semi-annual product showcase.

Introducing Uma, Upwork’s Mindful AI
The Spring 2024 Update is headlined by Uma, Upwork’s Mindful AI. Developed on top of industry-leading large language models (LLMs) and customized with Upwork platform data, Uma underpins key experiences in the hiring and matching process that are critical to businesses and freelancers discovering each other, getting started, and completing more high-quality work.

Uma powers new features like Best Match insights, now available in beta. Best Match insights help businesses quickly find the best potential person for their job by identifying relevant insights like top proposals, client reviews, and skill alignment with the job post.

Uma also improves existing innovations and experiences including Job Post Generator, Proposal Tips, and Upwork Chat Pro—all AI-powered product features designed to help clients find and hire freelancers more seamlessly and help freelancers win projects, complete more work, and increase efficiency.

Increasingly, Uma serves as a conversational companion to clients and freelancers on Upwork. Today, Uma is starting to roll out on the Upwork homepage so that customers can begin interacting with the technology. Eventually, Uma will serve as a constant, intelligent companion that supports customers throughout their entire Upwork experience.

“Uma is the mindful, human-centered AI that empowers our customers to work smarter and get work done on Upwork,” said Andrew Rabinovich, head of AI & machine learning at Upwork. “Part of the magic of Upwork is our more than two decades of data and insights from a full range of hiring and work behaviors. That’s millions of data points that can help Uma power all the connections happening across the Upwork marketplace, enabling an intuitive, streamlined, and high-quality work experience for businesses and professionals alike.”