Reborn Coffee Closes Master License Agreement for Guangdong Province, China

Bold Expansion into China with IAID Co., Ltd. Sets the Stage for a New Era in Global Specialty Coffee

BREA, Calif., May 08, 2024 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), ("Reborn", or the "Company"), a California-based retailer of specialty coffee, today announced a significant expansion into the China market through a strategic Master License Agreement with IAID Co., Ltd., a visionary architectural and interior design consulting firm. This agreement will introduce a flagship location in Guangzhou #73, situated in a central, historic district bustling with tourists. The site will feature a comprehensive brand center, setting the stage for future expansions into major cities like Shanghai and Shenzhen, China.

The joint venture combines Reborn Coffee's experience in retail coffee operations with IAID Co., Ltd.’s expertise in lifestyle design. Together, they aim to revolutionize the coffee culture in China, particularly in the vibrant Guangdong Province, which boasts a population of over 127.06 million.

Henry Hu, CEO of IAID Co., Ltd., and a well-respected figure in China’s furniture design industry, expressed his enthusiasm for the new lifestyle social gathering venture, stating, "We are thrilled to join with Reborn Coffee’s robust retail operation capabilities. Our collaboration is set to redefine the coffee scene by introducing a premium specialty coffee experience coupled with a high-quality, design-focused lifestyle social gathering. We are confident that this unique fusion will not only captivate the region but also propel Reborn Coffee to tremendous success in Guangdong Province."

The partnership aims to leverage the strengths of both companies to offer a unique Fourth Wave coffee experience that aligns with the sophisticated tastes and lifestyle aspirations of local consumers. Drawing on the successful model of Reborn Coffee in Malaysia TRX, this collaboration seeks to replicate that success in China. The flagship location in Guangzhou will serve as a model for the forthcoming locations in Shanghai and Shenzhen, showcasing the premium quality and innovative approach of Reborn Coffee.