Tilray Brands Launches XMG Zero, a New ‘Better for You’ Cannabis Beverage

XMG Cannabis Brand Releases Latest Innovations with XMG Zero and XMG+ Beverages Now Available Across Canada

TORONTO, May 02, 2024 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company, today announced a bold new range of cannabis-infused beverages from XMG, under two of its sub-brands: XMG Zero and XMG Plus (“XMG+”). XMG Zero, an extension of XMG’s original core line, now offers two new THC beverages: Cream Soda Zero and Orange Soda Zero. XMG+, a boosted version of XMG original, focuses on high CBG and guarana extract (for naturally occurring caffeine), while revealing their new Banana Brain Freeze and Iced Rocket Berry flavours. Recognized for their diverse offerings and unique profiles including a variety of THC and CBG ratios, XMG is reshaping the cannabis beverage market with unparalleled variety and quality. 

XMG has been the #1 brand in cannabis-infused beverages with the largest product line available in Canada¹, serving as a top trusted brand in the cannabis beverage space with go-to options consumers know and love.

XMG’S latest innovations from XMG Zero include:

• Cream Soda Zero: A dreamy blend of vanilla and caramel flavours with 0 sugar and 0 calories in a 355 mL can featuring 10mg of THC.
• Orange Soda Zero: Enjoy a nostalgic burst of bold orange soda with 0 sugar and 0 calories in a 355 mL format can featuring 10mg of THC.
• Black Cherry Zero: This refreshing beverage is the same formulation of XMG’s Black Cherry Alt, featuring the same fruity blend of black cherry sweetness in a 355mL can featuring 10mg of THC.
• Cherry Cola (Coming soon): An elevated nostalgic beverage that’s as classic as it sounds.

XMG’s latest innovations from its XMG+ line, include: 

• XMG+ Banana Brain-Freeze: Peel away your worries with this banana-flavoured bonanza featuring 10mg THC and 10mg CBG, including guarana extract in a 355mL can.
• XMG+ Iced Rocket Berry: Ignite your tastebuds with an ice-cold blast of berry and lime featuring 10mg THC and 10mg CBG, including guarana extract in a 355mL can.

XMG continues to dominate the ready-to-drink cannabis beverage space with its new releases from XMG Zero and XMG+, providing consumers with a variety of flavours and cannabinoid options to explore all summer long.