Chow Tai Fook Jewellery Group Shines on Global Stage with Paris 100 Sponsorship, Promoting Chinese Craftsmanship to Celebrate 95 Years of Heritage

HONG KONG, CHINA / ACCESSWIRE / April 20, 2024 / Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook Jewellery Group", the "Group" or the "Company"; SEHK stock code: 1929), the leading Chinese jeweller built on nearly a century of trust and innovation, is proud to announce its sponsorship of the prestigious Paris 100 "China-France badminton friendly exhibition match" ("Paris 100"). This sponsorship coincides with the 60th anniversary of the China-France Year of Culture and Tourism, as well as the exhilarating countdown of 100 days to the 2024 Paris Olympic Games. As part of the Group's series of initiatives to celebrate its 95th anniversary and brand transformation journey, the sponsorship of Paris 100 marks the first milestone in its journey, exemplifying Chow Tai Fook Jewellery's unwavering commitment to promoting Chinese culture and exceptional craftsmanship to a global audience.

Honouring Chinese Culture and Craftsmanship on a Global Scale

The Paris 100, held on 17 April in Paris, celebrates the cultural harmony and shared appreciation for sports and the arts between China and France.Initiated by the legendary Chinese badminton Grand Slam and Olympic Gold Medallist, Lin Dan, along with other badminton legends, this exceptional event unites the two nations to celebrate their shared values and historical achievements. Ambassador Lu Shaye, Embassy of the People's Republic of China in the Republic of France, and Ms. Sonia Cheng, Vice-chairman of Chow Tai Fook Jewellery Group, attended and demonstrated their support for this significant cultural event.

Uniting rich cultural heritage and a shared appreciation for art and aesthetics, the China-France relationship has given rise to iconic landmarks like the Eiffel Tower, the Louvre Museum, the Great Wall, and the Imperial Palace. Building upon this remarkable historical milestone, Chow Tai Fook Jewellery embraces its mission to promote cultural exchange and mutual art appreciation.

"As Chow Tai Fook Jewellery Group commemorates our 95th anniversary and the start of our transformative brand journey, April holds special significance for us. We are honoured to be a part of the prestigious Paris 100 event, which aligns seamlessly with our focus on excellence. We are delighted to bring Chinese culture at the forefront of the global stage, while also celebrating the rich cultural ties between China and France, two nations connected by the beauty and ingenuity of heritage in excellent craftsmanship." said Ms. Sonia Cheng, Vice-chairman of Chow Tai Fook Jewellery Group.