Loop Industries Collaborates With On and Unveils Launch of the Cloudeasy Cyclon, a Shoe Manufactured With the Infinite Loop(TM) Fiber-To-Fiber Recycling Technology

MONTREAL, QC / ACCESSWIRE / May 21, 2024 / Loop Industries, Inc. (Nasdaq:LOOP) (the "Company" or "Loop"), a clean technology company whose mission is to accelerate a circular plastics economy by manufacturing 100% recycled polyethylene terephthalate ("PET") plastic and polyester fiber, today announced its collaboration with On, the Swiss sportswear brand, and unveiled the launch of the Cloudeasy Cyclon shoe. This innovative shoe, part of On's Circular Cyclon program, is a groundbreaking achievement in sustainable footwear, featuring an upper crafted from yarn made with Loop's 100% recycled polyester fiber using the Infinite Loop fiber-to-fiber recycling technology.

Foto: Accesswire

Photo: The Cloudeasy Cyclon shoe, featuring an upper crafted from yarn made with Loop's 100% recycled polyester fiber using the Infinite Loop fiber-to-fiber recycling technology.

This collaboration combines On's commitment to performance and sustainability with Loop's disruptive technology to manufacture a shoe that is not only manufactured with recycled polyester fiber but can also be recycled into new shoes endlessly. This closed-loop system minimizes waste and maximizes sustainability, setting a new standard for environmentally responsible footwear manufacturing. Coloured, multi-material textile waste that was destined to be incinerated was diverted and upcycled into recycled polyester fiber and used in the upper of the Cloudeasy Cyclon shoe. The recycled polyester fiber was created from purified rDMT and rMEG monomers that were manufactured at Loop's depolymerization facility in Terrebonne, Quebec, which were then polymerized into 100% recycled virgin quality Loop PET resin by Loop's strategic partner, Ester Industries Ltd. On is the first footwear company to launch a shoe using the Infinite Loop fiber-to-fiber recycling technology.

The Cloudeasy Cyclon represents a new era of sustainable footwear and sets a precedent for circularity in the industry. The Infinite Loop technology not only reduces reliance on virgin materials produced from fossil fuels but also significantly cuts down carbon emissions by up to 79%¹. Together with Loop, On is setting a new benchmark and standard for sustainable footwear, leading the way towards a circular future for the footwear and textile industry.