Alta Global Group Announces Strategic Partnership and Investment by Upper Management to Expand its Presence in the Mexican MMA Market

Highlights:

• Upper Management is one of Mexico's most prominent MMA companies, representing some of the biggest professional MMA fighters in Mexico including former interim UFC featherweight Champion Yair Rodriguez.
• This partnership includes Upper Management becoming a shareholder of Alta Global Group.
• The partnership is expected to unlock a number of opportunities in the Mexican market including launching Alta's flagship Warrior Training Program at multiple gyms and developing content that can directly engage and monetize the 18.6m Mexican fans of UFC.

SYDNEY, AUSTRALIA / ACCESSWIRE / May 20, 2024 / Alta Global Group (NYSE American:MMA) ("Alta" or the "Company") a pioneering technology company dedicated to transforming the landscape of martial arts and combat sports training proudly announces its strategic partnership with Upper Management, one of Mexico's most prominent MMA companies. This partnership includes Upper Management becoming a shareholder of Alta, demonstrating their support for Alta's growth ambitions in Mexico. This collaboration also marks a significant milestone in Alta's mission to broaden its reach and impact within the vibrant Mexican MMA community.Upper Management boasts a roster of top-tier talent, including renowned fighters such as Yair Rodriguez, former interim UFC featherweight Champion, Daniel Zellhuber, Ronaldo Rodriguez, Manuel Torres, Ignacio Bahamondes and Eric Silva. Through this partnership, Alta aims to leverage Upper Management's extensive network and expertise to tap into the burgeoning Mexican market for MMA enthusiasts and participants.

Foto: Accesswire

"As MMA continues to gain momentum in Mexico, partnering with Upper Management presents an incredible opportunity for Alta to establish a strong foothold in this key market." said Rich Chou, North American Vice President of Alta Global Group. "We are excited to collaborate with Cesar and the Upper Management team to bring our Warrior Training Program to the esteemed Cagers Gym in Cabo, and develop content together that specifically connects with Mexican fans and participants."

Central to this partnership is the launch of Alta's Warrior Training Program at Cagers Gym, a renowned facility known for nurturing top talent in the MMA community. This initiative will provide aspiring Mexican fans of MMA the opportunity to transform from beginner to cage-ready warrior in just 20-weeks.