Infosys and SAP Emarsys Collaborate to Deliver Enhanced Personalized Omnichannel Experience for Clients

Bengaluru, India (ots/PRNewswire) - To help organizations drive revenue growth
and enhance customer experience by leveraging Infosys Cobalt and Infosys Topaz

Infosys (https://www.infosys.com/) (NSE: INFY) (BSE: INFY) (NYSE: INFY), a
global leader in next-generation digital services and consulting, today
announced that it is collaborating with SAP Emarsys (https://apc01.safelinks.pro
tection.outlook.com/?url=https%3A%2F%2Femarsys.com%2Femarsys-sap%2F&data=05%7C02
%7Cmelvin.alex%40infosys.com%7C53e78223a2bd4d32d00008dc6b476f29%7C63ce7d592f3e42
cda8ccbe764cff5eb6%7C0%7C0%7C638503201787946732%7CUnknown%7CTWFpbGZsb3d8eyJWIjoi
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9QlL6QK7twLgdNFJrY%2BKN0rbuvWX9W4iT86n2S0K0%3D&reserved=0) , a cloud-based,
omnichannel customer engagement platform, to empower businesses to address the
growing need for omnichannel customer engagement. The collaboration will help
enterprises create high impact marketing campaigns to boost revenue growth and
customer experience by leveraging Emarsys' customer engagement platform and
Infosys Cobalt (https://www.infosys.com/services/cloud-cobalt.html) , a set of
services, solutions, and platforms for enterprises to accelerate their cloud
journey.

Through this collaboration enterprises will be able to orchestrate complex
industry-specific cross-channel marketing campaigns, reach customers in
real-time, and drive customer loyalty through personalization. By harnessing AI
capabilities of the platform and Infosys Topaz
(https://www.infosys.com/services/data-ai-topaz.html) , an AI-first set of
services, solutions and platforms using generative AI technologies, businesses
can unlock the value of data from across organizational silos to enable data
driven insights and predictive analytics to boost revenue growth. Additionally,
the synergy between Infosys and SAP Emarsys will enable clients to get a
360-degree view of campaigns and blend digital channels with in-store
experiences to create seamless customer experiences for an immersive and
interactive brand experience.

Aaron Bradley, Vice President Experience, Technology & GTM Innovation at Wella
Company, commented, "We are pleased to be working with Infosys to create a
superior, agile, and scalable digital capability using Emarsys to blend digital
channels. This collaboration with Infosys has helped to accelerate our digital
transformation in our Digital Marketing operations and facilitating our push
towards innovation to deliver engaging shopping experiences across multiple
touchpoints."

Brian Falzone , Chief Operations Officer , SAP Emarsys , said, "Our
collaboration with Infosys will supercharge customer engagement and the way our