MGI – Media and Games Invest SE: Rebranding as “Verve” Planned Subject to Approval by the AGM 2024 - Marking Successful Transformation into a Fast-Growing Digital Media-Company

STOCKHOLM, SWEDEN / ACCESSWIRE / May 14, 2024 / MGI - Media and Games Invest SE ("MGI" or the "Company", ISIN: SE0018538068; ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange) announces that it will change its name to Verve. The name change marks the successful completion of MGI's transformation into a leading digital media company. Verve is a leading AI-driven ad-software platform delivering effective and efficient solutions for brands, agencies and media suppliers. Now, being a fast-growing integrated media company, it is a logical next step to start acting under the single "Verve" brand, with a clear mission and roadmap. The company is now a perfectly positioned and future-focused integrated media company with strong double-digit annual revenue and EBITDA growth potential in the coming years. Management emphasizes that the strong performance in the past months is just the start of a continuous growth-path - backed not only by a positive advertising cycle but also as by a growing customer base and a value-adding technology.

Based on the shareholders' consent at the AGM on June 13, 2024, the company will start using "Verve" as its brand and will formally register as Verve Group SE.

Remco Westermann, CEO of MGI, commented, "Our new brand, Verve, represents our successful transformation into a media company. We have built an AI-based platform to perfectly match media-demand and supply, rapidly expanded our customer base, increased cost efficiency, focused teams on growth and developed new products to achieve consistent double-digit growth. Verve is a company with a clear focus on growth. We will continue to pursue our mission of "Let's Make Media Better" under the unified single brand "Verve". We are enabling better outcomes with responsible advertising solutions in emerging channels by focusing on innovative, data-based, and AI-driven targeting solutions and strategic partnerships. The rebranding will support and go hand-in-hand with our goal to also strongly expand our direct partnerships with brands and agencies, while further improving our already strong supply side, enabling the company to continue to deliver strong double-digit growth in the coming years."