Smith Micro Introduces New Affiliate Influencer and Retail Ambassador Marketing Programs for Promotion of its SafePath-Based Solutions

Smith Micro Software, Inc. (Nasdaq: SMSI) today announced two new marketing programs to help drive subscriber growth of mobile operators’ SafePath-based solutions. The Company has launched its affiliate/influencer program, which will leverage affiliate and influencer marketing to reach consumers, spread awareness of the value of these solutions for families, and drive subscriber growth. In addition, the Company will soon launch a new retail store ambassador marketing program, which will create new opportunities to incentivize retail stores of partner brands to promote the solution and help more families with in-store signup for new subscriptions.

“We are extremely excited to offer new and innovative ways to build awareness of and to promote SafePath-based solutions to gain further market penetration and subscriber growth,” said Charles Messman, vice president of marketing at Smith Micro. “Through our affiliate/influencer program, we will be able to manage the affiliate and influencer relationships for our carrier partners by providing a turnkey program that promotes their white-label SafePath offerings, reaching consumers who want family safety solutions. Additionally, the ambassador program will present a unique way to incentivize in-store teams to promote our carrier partner’s family safety solution to drive subscription growth as consumers are conducting transactions in retail stores. We believe that making family safety solutions accessible is more important than ever as families navigate the challenges of the physical and digital world.”

Participation in the affiliate/influencer program allows brands and creators to promote a selected brand's family safety products to their network through their channels and be compensated based on defined success criteria, such as when a user signs up for the product. The program draws on the strength and authenticity of their voice in the important discussions surrounding physical and digital family safety to inspire families to subscribe to the promoted solutions to keep their families safe and build a healthy digital lifestyle. Similarly, with the ambassador program, participating authorized reseller partners and corporate-owned retail stores will be able to promote the family safety application of the brand they sell in their retail footprint and be compensated for successful app signups. The terms of participation and compensation under each program will be defined in each case at the time of enrollment.