Sprinklr Works to Unlock the True Promise of AI with Digital Twins

Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the launch of Sprinklr Digital Twin – a new AI technology that goes far beyond traditional conversational AI chat bots. Sprinklr Digital Twin, powered by Sprinklr AI+, is designed to enable companies to build and deploy autonomous and intelligent AI applications that can mirror and enhance the capabilities of customer-facing teams. A Sprinklr Digital Twin doesn't just power conversations, it can make decisions, plan actions, design workflows, and execute tasks at scale with speed and efficiency.

Sprinklr Digital Twin technology helps unlock the power, potential, and promise of AI and is designed with privacy and governance in mind. Every enterprise is looking for the power to do more with less, the potential to innovate with generative AI, and ways to deliver on the promise of AI for exceptional customer experiences.

“The ultimate promise of AI for customer experience is unlimited digital capacity across the front office. We believe that Sprinklr Digital Twin technology will help increase an enterprise’s digital capacity to get work done,” said Sprinklr Founder and CEO, Ragy Thomas. “With the Sprinklr Unified-CXM platform, access to the world’s unstructured data that is publicly available, and proprietary AI combined with industry-leading generative AI capabilities, we believe that we are uniquely positioned to help our customers realize the true promise of AI. We want to help every customer unlock the transformative value of speed, innovation, and cost savings with AI.”

Beyond the Bot

Traditionally, companies have relied on a variety of tools to automate their workflows and processes. Examples include chatbots for automating sales and support conversations, marketing automation tools for managing outbound messages and notifications, appointment scheduling tools, task management apps to streamline tasks, and routing engines to direct queries to the appropriate team.

These tools often rely on hardcoded business processes and pre-defined responses, which can limit scope and escalate cost due to increased complexity in maintenance and updates. They tend to be specific to a certain channel or business unit, which can hinder the goal of unifying teams and functions across the organization.

Sprinklr Digital Twins do not rely on hardcoded business processes and are designed to work across different channels seamlessly. They are easier to build and train than a traditional chatbot, and they can be centrally managed. They combine the ability to learn from data and act, while performing tasks and making decisions like a team or employee would. Finally, Sprinklr Digital Twins are trained the same way a human is – with access to defined data and systems, instruction on what processes to use depending on tasks, and guidance on what policies and guardrails to follow.