Licensing Expo Hosts First-Ever Chief Marketing Officer Panel - Seite 2

In the 2023 Influentials Report, 73% of License Global's readership surveyed selected "building authentic connections with the consumer" as the most important factor driving the industry forward, especially as it relates to marketing including "making thoughtful and targeted marketing campaigns" as a key area of focus.

Additional panel topics and speakers include Cracking the Licensing Code: Essential Basics for Strategic Partnerships, presented by Stu Seltzer, CEO of Seltzer Licensing Group, Exclusive Insights into the 2024 Global Licensing Industry Study with Maura Regan, the President of Licensing International and AI Strategy Simplified: Charting AI's Journey from Humble Beginnings to Technological Transformation, with Zack Kass, AI Futurist and former Head of Go to Market for OpenAI.

Retailers registered to attend the May 21-23 event include Amazon, Bershka, Build-A-Bear, Burlington Stores, GameStop, Hallmark Cards, Hot Topic, Inditex, Kohls, Lids, Lowes, Macy's, Miniso, Primark, Target, TikTok, TJX, Urban Outfitters, Walmart and more.

To view the full list of brands attending, visit www.LicensingExpo.com.

Registration is still open for Licensing Expo. Please visit www.LicensingExpo.com to attend.

About Licensing Expo

Launched in 1980, Licensing Expo is the world's largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and licensing agents attend Licensing Expo from more than 70 countries. Licensing Expo is a part of the Global Licensing Group at Informa Markets, the licensing industry's leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. Connect with Licensing Expo and join the conversation on LinkedIn, YouTube, Twitter and Instagram.

About Licensing International

Licensing International is the leading trade organization for the $340+ billion global brand licensing industry. Licensing International's mission is to foster the growth of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,500 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.