Gummy Vitamin Market to Reach $16.3 Billion, Globally, by 2032 at 5.9% CAGR

Allied Market Research

The dietary supplement market has expanded rapidly, owing to rise in vitamin deficiency among the population, proliferation of preventative healthcare solutions, taste, and convenience; thus, motivating children and adults to consume vitamins. Therefore, this factor is expected to boost the growth of the market.

WILMINGTON, Del., May 2, 2024 /PRNewswire/ -- Allied Market Research published a report, titled, "Gummy Vitamin Market By Product Type (Single Vitamin, Multivitamin, And Prebiotics), Source (Plant and Animal), Packaging (Bottles & Jars And Pouches), Format (Traditional Gummies and Sugar-Free Gummies), and Sales Channel (Hypermarket And Supermarket, Specialty Stores, Retail Pharmacies, And Online Sales Channel): Global Opportunity Analysis And Industry Forecast, 2023-2032". According to the report, the global gummy vitamins market was valued at $9.1 billion in 2022, and is projected to reach $16.3 billion by 2032, registering a CAGR of 5.9% from 2023 to 2032.

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Prime determinants of growth

The dietary supplement market has expanded rapidly, owing to rise in vitamin deficiency among the population, proliferation of preventative healthcare solutions, taste & convenience; thus, motivating children and adults to consume vitamins. Therefore, this factor is expected to boost the growth of the market. However, the gummy vitamins contain substantial number of added sugars. For instance, one popular brand of gummy multivitamins for children produces gummy vitamins with three different types of added sugars and contains around 3 grams of sugar and around 15 calories per gummy. Therefore, the high amount of sugar in gummy vitamins restraints the growth of the market. The growing demand for personalized nutrition and functional ingredients presents a significant opportunity for the gummy vitamin market.

Report coverage & details:

Report Coverage	Details
Forecast Period	2023–2032
Base Year	2022
Market Size in 2022	$9.1 Billion