Accenture to Acquire SOKO to Expand Creative and Brand Experience Capabilities in Brazil

Accenture (NYSE: ACN) has agreed to acquire SOKO, an independent Brazilian creative agency that—by blending creativity, data and a comprehensive understanding of culture—develops brand stories with deep impact in the industry and in society. SOKO will become part of the world-renowned creative agency Droga5, deepening the agency’s influence and relevance in Brazil while strengthening the market’s creative and brand capabilities within Accenture Song—the world’s largest tech-powered creative group.

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Accenture has agreed to acquire SOKO, an independent Brazilian creative agency that—by blending creativity, data and a comprehensive understanding of culture—develops brand stories with deep impact in the industry and in society. (Graphic: Business Wire)

Founded in 2015, SOKO is highly acclaimed, ranked as one of the top three advertising agencies in Brazil by SCOPEN for its excellence in innovation and creativity. Its creative work with clients has also been recognized across the international award show circuit, such as The One Show, Clio Awards, The Effies, Fast Company and Cannes Lions.

“SOKO already lives Droga5’s values—they are a creatively-led, strategically-driven, humanity-obsessed agency with massive ambition,” said David Droga, CEO at Accenture Song. “SOKO delivers work with human insight, relevance and care, and I’m confident that as a part of Droga5 in São Paulo, and paired with Accenture Song’s creative and technology prowess, the SOKO team will further elevate our impact and influence on our clients’ businesses in Brazil and beyond.”

“SOKO has always been recognized for our innovation and authenticity. Since our founding days, we’ve embedded a culture of impact, collaboration and diversity,” said Felipe Simi, founder & CEO at SOKO. “We are committed to challenging status quo and to promote—now with scale and reach—an inclusive culture for people and business transformation.”

Headquartered in Brazil’s largest city, São Paulo, SOKO specializes in brand storytelling that engages audiences organically. Through proprietary methodologies and metrics, the agency, which is backed by FLAGCX, has successfully turned powerful ideas into strong brand engagement and impressions for their clients. SOKO’s team of over 300 employees will join Droga5 São Paulo, which opened its doors in 2022.