Wag! Group Announces WeCompare.com

Transforming Insurance Comparison with Best-in-Class Technology and Consumer Focus

Wag! (Wag! Group Co., Nasdaq: PET) today introduced WeCompare.com, a new consumer-facing brand poised to reshape the insurance comparison landscape. WeCompare leverages the expertise and technology Wag! has gained from years in the pet insurance space to deliver a powerful comparison platform across diverse verticals, starting with auto and moving to include home, life, travel, and more.

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Wag! Group launches WeCompare.com, a new consumer-facing brand poised to reshape the insurance comparison landscape. (Graphic: Business Wire)

“To date we've helped deliver millions of pet insurance quotes to pet parents depending on us for robust options,” said Garrett Smallwood, CEO and Chair of Wag! Group Co. “As we enter new categories, beginning with auto insurance, we are committed to providing a broad selection of offerings to fit the long list of consumer needs. With the auto insurance market presenting a TAM 30x larger than pet insurance, we're poised to meet the diverse needs of a broader audience.”

WeCompare.com offers several key differentiators:

• Unmatched Technology: Our proprietary technology is built for seamless translation across insurance categories. This allows us to efficiently expand offerings to meet user and partner needs.
• Data-Driven Content: WeCompare offers engaging content, in line with latest industry standards, to empower consumers with the knowledge needed to make informed insurance purchase decisions.
• Tailored User Experience: Recognizing the needs of today’s consumer, WeCompare prioritizes education over sales pressure. Through insightful content and a strong social presence, WeCompare equips users with the knowledge and tools to compare quotes across insurance categories—all from a single, convenient platform.
• Proven Demand: Existing partners have expressed strong interest in expanding to other insurance categories through our platform, highlighting a clear demand for WeCompare's comparison expertise beyond pet insurance.

Expansion Beyond Pet Insurance