Comcast Announces New Xfinity Military Discount Program and $1 Million Commitment to Military-Serving Nonprofits

Today, Comcast Corporation built on its long-standing commitment to veterans, service members, and their families with the introduction of several new initiatives. Timed with National Military Appreciation Month, the company unveiled “The Aviators,” an epic advertising campaign directed by Oscar winner Kathryn Bigelow, launched a new Xfinity Military discount program, and committed to invest more than $1 million in nonprofits that serve the military community in 2024.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240426186839/en/

For National Military Appreciation Month, Company Releases Epic “The Aviators” Ad Campaign Honoring Our Nation’s Fearless Airmen (Photo: Business Wire)

“For more than 60 years, Comcast has had a special relationship with the military community. We’re proud to reaffirm that commitment again today,” said Mona Dexter, Vice President, Comcast Military & Veterans Affairs. “From celebrating connectivity and service, to investing in the community, we’re proud to support our nation’s veterans, service members, and their families.”

“The Aviators” Ad Campaign:

Directed by Oscar Winner Kathryn Bigelow, of The Hurt Locker and Zero Dark Thirty, the ad campaign, titled “The Aviators,” has the feel of a short film that honors our nation’s fearless airmen. It tells the story of a grandfather anticipating the weekend reunion with his fellow Navy shipmates. As he describes the group and the experience of flying an A-4 Skyhawk jet to his granddaughter (seen through moments of flashbacks to the era), she gets inspired to surprise the aging men with an experience they never thought they’d have: flying together again, thanks to the power of the advanced Xfinity network.

“It’s a real honor to work with our nation’s veterans,” says Bigelow in a behind-the-scenes documentary about the project, available on YouTube. “They’re special people, who’ve devoted their lives to our security. I feel like it’s my opportunity to give back.”

The ad reunites Bigelow with some of her key collaborators. Cinematography is by two-time Oscar winning DP Greig Fraser (Zero Dark Thirty, Dune, The Batman, Lion, and more). Sound design is by three-time Oscar winning sound designer Paul N.J. Ottoson (The Hurt Locker, Zero Dark Thirty, Fury, and more). It also features music from two-time Oscar winning composer Hans Zimmer (Dune, The Lion King, Inception, and more).