8x8’s Latest Platform Innovations Enable Organizations to Bridge Customer Experience Gaps and Deliver Superior End-to-end Customer Engagement

8x8, Inc. (NASDAQ: EGHT), a leading integrated cloud contact center and unified communications platform provider, today highlighted the latest enhancements to the 8x8 integrated cloud contact center and unified communications platform. These include 8x8 Engage for cross-organization customer engagement, Proactive Outreach for 8x8 Contact Center and Unified Communications to eliminate the reactive nature of customer service, and 8x8 Operator Connect for Microsoft Teams to provide Public Switched Telephone Network (PSTN) calling through Microsoft Teams Phone, as well as enhanced collaboration features for employees and customers to improve communication and service.

Recent innovations to enhance customer engagement throughout the organization, further connect teams, expand to new channels, and drive business success include:

• 8x8 Engage: An AI-powered, tailored solution that enables cross-organization customer engagement for enhanced customer experiences, fostering loyalty, and driving business success. Intentionally engineered, 8x8 Engage addresses the distinct needs of customer-facing employees outside of the contact center with the right-fit tools and capabilities for delivering consistent, successful outcomes.
• Proactive Customer Engagement: Proactive Outreach for Unified Communications and Contact Center customers utilizes 8x8's programmable SMS and WhatsApp capabilities to further enable cross-organization customer engagement. It now allows CX professionals to launch highly personalized mass messaging campaigns through 8x8’s campaign management platform, with features such as scheduling, advanced routing, reporting and analytics, and more.
• 8x8 Operator Connect for Microsoft Teams: Now a certified provider of Operator Connect for Microsoft Teams, 8x8 provides PSTN calling through Microsoft Teams Phone, powered by Microsoft’s Operator Connect for approved third-party providers. This addition to the 8x8 for Microsoft Teams portfolio provides a reliable calling option that streamlines deployments through the Teams admin center, and is from the only Operator Connect provider with a native Contact Center Solution certified to integrate with Teams.
• Meeting Whiteboards: Meeting participants can now contribute to a whiteboard by drawing, writing, and connecting items for more effective brainstorms, to better illustrate ideas, and to boost real-time collaboration.
• The Line Official Notification Channel for Businesses: The LINE Official Notification (LON) channel is available for businesses to send one-way notifications, such as order confirmations and payment reminders, to customers in Thailand and Indonesia.

Further updates to 8x8’s cloud contact center and unified communications platform include: