Lulus Celebrates Female Friendship With the Launch of First-Ever Out-of-Home Campaign in Major Cities Across the U.S.

Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”) (Nasdaq: LVLU), the attainable luxury brand for women, today announced the launch of its first major multi-channel brand campaign. Ushering in a new era for the brand with out-of-home (“OOH”) advertising, creative social and influencer activations, and experiential marketing and more across key cities across the U.S., the all-new “Friends for Life” campaign centers on a group of four best friends as they experience a pivotal year in their lives and underscores how Lulus is there for these friends through all of life’s moments – from the everyday to the extraordinary.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240425637558/en/

Lulus' "Friends for Life" Summer Brand Campaign (Photo: Business Wire)

“As a brand built by and for women, we know that there is nothing more powerful than female friendship in all of its forms and our new brand campaign celebrates it in spades,” said Crystal Landsem, Chief Executive Officer, Lulus. “Through the years Lulus has evolved into more than just a shopping destination, we’re a steadfast companion in the lives of our customers. This campaign shines a spotlight on friendship and the significance of being present, as we help our customers feel confident, joyful and excited, at every point in their lives.”

“The ‘Friends For Life’ campaign celebrates the beauty of friendship and its essential role in our lives,” said Patrick Buchanan, Senior Vice President of Brand Marketing, Lulus. “This campaign is a love letter to all who celebrate with us, embracing all of the pivotal moments and emotions shared while wearing Lulus."

A Campaign for Her

“Friends for Life” campaign focuses on celebrating women during different eras in their lives. As a brand, Lulus is anchored by customer feedback and this unified campaign is a culmination of customer input. Lulus is applying its “test and learn” philosophy to the campaign, testing new OOH opportunities, designing experiential events that celebrate community and bring the brand to life, activating new social and influencer initiatives, and exploring strategic podcast partnerships that align with the Lulus customer. The new campaign aims to accelerate growth for the brand by meeting its customers where they are.