Salesforce Unveils Zero Copy Partner Network, an Ecosystem Committed to Secure, Bidirectional Zero Copy Integration with Salesforce Data Cloud

Salesforce (NYSE: CRM) today announced the Salesforce Zero Copy Partner Network, a global ecosystem of technology and solution providers building secure, bidirectional zero copy integrations with Salesforce Data Cloud so that data can be actioned across the Salesforce Einstein 1 Platform. Salesforce also unveiled innovations including new zero copy support for open data lakes and lakehouses utilizing the Apache Iceberg open table format, as well as added zero copy support for ISV partners developing data kits to distribute their valuable data sets to Data Cloud customers.

“In today's digital landscape, companies struggle with islands of data spread across various systems,” said Brian Millham, President and Chief Operating Officer at Salesforce. “With this global ecosystem of partners, companies can access all of their data, no matter where it resides, and unlock the power of all of that data within Salesforce — creating more personalized customer interactions and establishing a foundation for trusted AI, in less time and at lower cost.”

Why Zero Copy

Salesforce Data Cloud unifies all your customer data, structured and unstructured, into a unified 360-degree view accessible within Salesforce. This empowers teams to make data-driven decisions directly in their flow of work.

This data goes beyond information access — it fuels actionable insights. Imagine automated triggers based on customer behavior, like a Slack message notifying a sales rep when a customer visits a pricing page on their website. This real-time information allows for immediate engagement. Data Cloud also provides the foundation for trusted AI. By unifying and cleansing your data, you ensure AI models operate on the most accurate information. This unlocks the full potential of large language models (LLMs), delivering faster, more cost-effective results.

Salesforce previously introduced the concept of zero copy bidirectional integrations with Data Cloud via partnerships with Amazon Redshift, Databricks, Google Cloud’s BigQuery, and Snowflake. Without zero copy, companies have to rely on custom integrations and complex data pipelines for the integration and movement of data from Salesforce to external data warehouses and vice versa. Unlike traditional extract, transform, and load (ETL) processes and data pipelines, zero copy integration offers businesses a more efficient, secure, and user-friendly way to connect data to business applications.