Gillette Venus Supports The Saltwater Collective to Launch New Size-inclusive Swimwear Collection

Gillette Venus announced today a new partnership with Canadian swimwear brand, The Saltwater Collective, expanding on their ‘Any Body is a Beach Body’ campaign.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240424416911/en/

With Gillette Venus’ support, The Saltwater Collective is launching a new collection, uniquely designed in response to what Canadian women are looking for from their swimwear. (Photo: Business Wire)

The campaign launched in June 2023, after a survey by Venus uncovered that one third of Canadian women feel uncomfortable when wearing swimwear in public¹. With this in mind, the brand set out on a mission to rip up ‘the rules’ on beach bodies and encourage all women to feel comfortable and confident with their bodies in swimwear.

“At Venus, we are committed to celebrating all women, all bodies, and all types of skin,” says Kimberly Legg, Brand Director, Gillette Venus Canada. “With this mutual purpose, our partnership with The Saltwater Collective goes beyond shaving and swimwear. We are both committed to supporting all women in their body confidence journeys.”

The partnership supports The Saltwater Collective’s launch of a new collection that is uniquely designed in response to what Canadian women are looking for from their swimwear. The collection features six designs, available in four colourways, and includes three existing favourites from The Saltwater Collective’s offerings, while launching three new designs. To further expand The Saltwater Collective’s size offerings, the collection will also introduce a new size: 4XL.

“My goal with The Saltwater Collective is to create swimwear that helps women feel confident in their own skin,” says Camilla James, CEO & Founder, The Saltwater Collective. “Partnering with Venus gives us the opportunity to grow our offerings and address some of the key issues women face when shopping for swimwear.”

Leveraging the survey conducted by Venus², the collection is built to help solve some of those issues by including designs that:

• Offer greater support
• Flatter the mid-section
• Use quality fabrics to maintain the shape of the swimsuit with proper care

The collection will be available for a limited pre-sale on April 24^th, 2024, followed by the official launch on May 1^st, 2024.