EQS-News

Bastei Lübbe AG continues growth with community-driven business models through new publishing brand pola

EQS-News: Bastei Lübbe AG / Key word(s): Product Launch Bastei Lübbe AG continues growth with community-driven business models through new publishing brand pola 23.04.2024 / 13:22 CET/CEST The issuer is solely responsible for the content of this announcement. Bastei Lübbe AG continues growth with community-driven business models through new publishing brand pola

Cologne, 23 April 2024. Bastei Lübbe AG is consistently focusing on growth in the community sector. In autumn 2024, the general-interest publishing group, which is listed in the Prime Standard of the Frankfurt Stock Exchange, will launch another community-driven imprint: pola, which stands for books that give visibility to the realities of young women's lives. "We are thus consistently pursuing our strategic path of growth through innovation leadership in this area. With One, LYX and Community Editions, we have already established several community-driven publishing brands with great success. Now, with pola, we are adding another high-potential publishing brand for young women," explains Soheil Dastyari, CEO of Bastei Lübbe AG.

The new publishing imprint focuses on a differentiated and open depiction of the diverse topics and challenges that women face in their everyday lives. Authentic authors and inspiring characters invite readers to find themselves in the books and discover new perspectives. The first program with six titles from the areas of fiction and non-fiction celebrates its premiere this autumn. The program kicks off with two novels in September. "With pola, we are strengthening the voices of young women and telling their stories realistically and entertainingly. Pola deliberately depicts all facets of life and doesn't leave out the uncomfortable. Our strong and authentic voices stand for all the moments that life has in store, the imperfect, the overwhelming, the painful and the beautiful," explains Simon Decot, Program Director at Bastei Lübbe AG.