Adobe Introduces Firefly Image 3 Foundation Model to Take Creative Exploration and Ideation to New Heights - Seite 2

Adobe Firefly was trained on licensed content, such as Adobe Stock. It was designed to generate content for commercial use that does not infringe on copyright and other intellectual property (IP) right such as trademarks and logos. Adobe uses a multi-layered, continuous review and moderation approach to block and remove content that violates Adobe’s policies and offers customers IP indemnification for Firefly generated content.

Accelerating Content Creation and Production Across Enterprises

Adobe recently introduced Adobe Firefly Services and Custom Models to fundamentally change how brands create and produce personalized content at scale. Firefly Services provide access to generative and creative APIs, tools and services for content generation, editing and assembly, which can be integrated into any production or workflow so organizations can maintain quality and control when automating the production of content at scale. In addition, Custom Models enable enterprises to train generative AI models based on their IP, product and brand styles to support brand consistency amongst creative and marketing teams.

Commitment to Responsible Innovation

Adobe is committed to developing AI in accordance with the company’s AI Ethics principles of accountability, responsibility, and transparency. In a recent Adobe study, 76% of U.S. consumers emphasized the importance of knowing if online content is AI-generated. To provide transparency around the use of AI, Content Credentials are automatically attached to Firefly generated content. Like a nutrition label for digital content, Content Credentials are tamper-evident metadata that can provide more information about the digital content, including whether AI was used in the creation or editing process.

Content Credentials are built on the C2PA open standard and supported by the Adobe-led Content Authenticity Initiative (CAI), which was founded in 2019 to increase trust in the digital ecosystem. Today, the CAI has grown into a global coalition of over 2,500 members across tech, policy, media companies, creative professionals, researchers and more, all working together to add transparency to digital content.

Adobe MAX

Adobe MAX London (April 23, 2024) brings together diverse and vibrant creative communities from around the world for a uniquely immersive and engaging experience, showcasing the latest Adobe products, features and innovations. MAX London is packed with creative luminaries, musical performances and global, collaborative art projects and round-the-clock networking. Speakers such as documentary presenter Louis Theroux, filmmaker and photographer Margot Bowman and multi-disciplinary artist and designer Yinka Ilori will inspire and entertain audiences with their stories and insights into their creative processes. Adobe MAX will also showcase how Adobe is using Firefly with Creative Cloud, Express and Experience Cloud to power a world-class event experience. Virtual event attendees can livestream keynotes here starting 23 April, 2024 at 2am PT. Adobe is bringing MAX to Miami from October 14-16. For more information and to register for MAX, visit max.adobe.com.