foodpanda and The Trade Desk Partner Up to Provide Brands With Data-Driven Retail Media Solutions - Seite 2

“Retail data is reshaping the landscape of marketing, and our partnership with foodpanda represents the incredible opportunity brands have to improve the effectiveness of their advertising spend through the adoption of data-driven strategies on the open internet,” said Chris Mooney, GM, Data Partnerships APAC, The Trade Desk. “Retail data provides brands better targeting and performance measurement, enabling them to understand how their advertising dollars impact actual sales. We are thrilled to join forces with a company that is pioneering new approaches to digital advertising.”

"Partnering with The Trade Desk and foodpanda played a crucial role in the success of our recent campaign for Knorr, enabling us to reach new audience segments on the open internet. We were extremely pleased with the significant increases in add-to-cart rates, conversions, and new buyers the campaign delivered,” said Sharon Liu, Marketing Manager of Nutrition, Unilever Taiwan.

About foodpanda

foodpanda is a leading delivery platform in Asia dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (q-commerce) across the region with its network of retail partners, as well as pandamart cloud stores to provide more on-demand options beyond the millions of food delivery options. foodpanda operates in more than 400 cities across 11 markets in Asia - Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader of the food delivery industry. For more information, visit www.foodpanda.com.

About The Trade Desk

The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240422970949/en/

The The Trade Desk Registered (A) Stock at the time of publication of the news with a raise of +0,70 % to 77,84USD on Nasdaq stock exchange (23. April 2024, 02:00 Uhr).