lululemon Unveils Team Canada Summer Athlete Kit for Paris 2024 Olympic and Paralympic Games in Partnership with the Canadian Olympic Committee and Canadian Paralympic Committee - Seite 2

Design highlights include:

• Adaptability: The kit was designed to support more bodies and more abilities, with features including magnetic-close zippers, pull-on loops, and sensory touch guides. The two adaptive styles – the Seated-Fit Carpenter Pant and the Seated-Fit Packable Rain Poncho – are intentionally designed to deliver functionality and comfort in a seated position.
• Thermal Comfort: To keep athletes comfortable during changing temperatures and conditions, the kit features adjustable styles like the Convertible Pant & Jacket, as well as SenseKnit technology and sweat-wicking fabrics to enhance breathability through ventilation.
• Fit & Function: Products with four-way stretch fabrics, customizable drawcords, and newly engineered pocket shapes and placements help athletes move and personalize styles.
• National Pride: Prints inspired by the beauty of Canada help athletes celebrate their country and reflect their journey throughout the Games. Fabrics like Jacquard create modern silhouettes that allow athletes to show up in style.

“Our partnership with lululemon has been transformational for Team Canada athletes,” said David Shoemaker, CEO, Canadian Olympic Committee. “We are thrilled to be working with an outfitter that truly understands our mission and shares our values, and has worked so hard to create a team kit that can make us all proud. Not only are Team Canada athletes going to shine on the field of play – they’re going to turn heads wherever they show up in Paris.”

“This will be one of the most adaptable and inclusive kits Canada has ever worn at the Games,” said Karen O’Neill, CEO, Canadian Paralympic Committee. “lululemon’s dedication to detail and working in partnership with athletes will ensure all team members are both stylish and comfortable. The Canadian Paralympic Team will be proud to wear this kit in Paris this summer while showcasing the best of Paralympic sport on the world stage.”

In partnership with COC and CPC, lululemon gives back to Canadian athletes through the Future Legacy program, with 10% of sales from all Future Legacy items supporting the Canadian Olympic Foundation and Paralympic Foundation of Canada. Both organizations help Canadian athletes access the resources, equipment, and funding they need to experience the power of sport—from dreams, to podium, and beyond. For Paris 2024, lululemon is expanding the Future Legacy program to include the Team Canada Ball Cap, Scarf, and Mini Belt Bag.