e.l.f. Beauty Opens First European Office in London to Further Connect with Global Community - Seite 2

Currently with nearly 40 employees, the space has been created as a global hub for e.l.f. Beauty, which is headquartered in Oakland, California, with offices in New York, Los Angeles, New Jersey, Shanghai.

*Source: Nielsen, UK L52w ending 12/30/2023
**Source: As of December 31, 2023. Based on Douglas retail stores since launch

Forward-looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws, including those statements relating to e.l.f. Beauty’s commitment to grow the company’s international business, its commitment to prioritizing three areas for overall growth and market penetration, and its beliefs regarding the runway in both the U.K. and other markets around the world. Although e.l.f. Beauty believes that the expectations reflected in the forward-looking statements are reasonable, actual results and the timing of selected events may differ materially from those expectations. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things, the risks and uncertainties that are described in e.l.f. Beauty 's most recent Annual Report on Form 10-K, as updated from time to time in e.l.f. Beauty 's SEC filings, as well as e.l.f. Beauty’s ability to effectively compete with other beauty companies; e.l.f. Beauty’s ability to successfully introduce new products; e.l.f. Beauty’s ability to attract new retail customers and/or expand business with its existing retail customers; e.l.f. Beauty’s ability to optimize shelf space at its key retail customers; the loss of any of e.l.f. Beauty’s key retail customers or if the general business performance of its key retail customers declines; and e.l.f. Beauty’s ability to effectively manage its SG&A and other expenses. Potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. These forward-looking statements speak only as of the date hereof. Except as required by law, e.l.f. Beauty assumes no obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.