Sensormatic Solutions Showcases Latest Outcomes-Based Retail Analytics Solutions to Address Retailers' Most Pressing Challenges - Seite 2

Knowing customers is the key to delivering exceptional retail experiences. Solutions shown at NRF 2024, include:

• Store Guest Behaviors powered by Computer Vision Analytics (CVA): an artificial intelligence, adaptive learning model solution that helps retailers better understand the shopper journey to deliver a brand experience where consumers may engage, purchase, and enjoy their shopping experience. Sensormatic’s CVA technology can provide heat map analysis to help optimize layouts, improve floor plan profitability and leverage shopper path-to-purchase and dwell times to better inform the merchandise mix, promotional display placement, planogram effectiveness and assortments—all with an eye toward creating a superior shopping experience that aligns with the retailer’s brand’s mission.

• The Brand Vitality Meter: a new shopper insight offering in partnership with HappyOrNot that combines customer feedback with key performance indicators, such as traffic and conversion, to monitor the overall health of retail brands and provide insight into customer satisfaction at critical touchpoints. This information allows retailers to align associate schedules and talent types with customer needs to build more satisfying shopper journeys.

Enable unified commerce

Digitalize the supply chain from source to store with the speed and agility that consumers expect from world-class brands. Sensormatic Solutions inventory intelligence technologies leverage cloud-connected, RFID-enabled, item-level datasets to deliver insights that empower retail teams to streamline online and in-store experiences. After all, reliable and accurate inventory data helps ensure merchandise is available where and when customers want to shop.

Drive store performance

Achieving operational excellence means developing the flexibility and visibility needed to make informed decisions and lower operational costs. Sensormatic Solutions connected analytics suites deliver the insights retailers need to overcome operational challenges, increasing employee productivity through automation, optimizing omnichannel fulfillment and enabling frictionless journeys no matter how customers choose to shop.

To learn more about Sensormatic Solutions intelligent and precise retail solutions, visit booth #4865, Jan. 14-16, 2024, at the Jacob K. Javits Center and follow #SensormaticNRF2024 on X and LinkedIn. To request a booth tour or a meeting with an account manager, visit the Sensormatic Solutions scheduling page.