Ten-X Announces Season 2 of “Battle of the Bids” Property Auction Competition with Enhanced Features and Larger Prizes
Ten-X – the world's largest online commercial real estate exchange and a CoStar Group brand – today announced the launch date of Season 2 of its celebrated “Battle of the Bids” competition. Last year’s first-ever Battle of the Bids featured more than 13,000 commercial real estate industry players competing to win $3.1 million of cash prizes. Their objective was to predict the sale price of the properties nationwide during a Ten-X auction. This year, Ten-X is taking Season 2 of Battle of the Bids to new heights with more ways to win and bigger cash prizes. Registration opens today at BattleoftheBids.com and the game begins on September 8th.
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Battle of the Bids (Graphic: Business Wire)
“Last year’s Battle of the Bids showcased the variety of CRE properties offered on Ten-X while the players, which included existing and new customers: buyers, sellers and brokers, had the opportunity to see firsthand how we’ve been trading CRE properties online for over 13 years offering twice the speed, and twice the certainty compared to traditional approaches,” said Steven Jacobs, President of Ten-X. “We’re excited to launch Season 2 with several enhanced player tools, live-streaming, and bigger cash prizes. Additionally, Season 2 will be open to a significantly wider audience of CRE participants and players.”
Battle of the Bids received phenomenal feedback from players last year – 98% said they wanted to play again. One participant raved, “Pretty amazing marketing concept for both brokers and sellers. Sellers get expert broker opinions on price and brokers are motivated to nail the accuracy with the chance at prize money. Ten-X will continue to control the auction marketplace for years to come with this strategy. Win-win for everybody.”
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The feedback from players helped Ten-X enhance the game for Season 2. Now condensed from eight to six rounds, the game offers new tools to help participants underwrite and estimate property values using CoStar Group data. These tools help identify properties that perform well on Ten-X, provide market intelligence, and include a new property valuation calculator. Participants can now play on CoStar and LoopNet alongside the Ten-X platform.