Fort Worth’s Largest Independent Brokerage Joins Real as Part of Private Label Program

The Real Brokerage Inc. (NASDAQ: REAX), the fastest-growing, publicly traded real estate brokerage, today announced that The Property Shop, led by Season Ware, has joined the company under Real’s Private Label program. Fort Worth’s largest independent brokerage, The Property Shop, brings more than 125 agents with annual home sales valued at more than $250 million, significantly adding to Real’s agent base in Texas.

“Season’s commitment to a core set of values that empower agents to succeed align with the culture we are building at Real,” Real President Sharran Srivatsaa said. “The Property Shop has built a successful business that will benefit from our Private Label program, which allows independent brokerages to tap into Real’s platform without changing their brand or what makes them unique. Season and The Property Shop team are a great addition to Real, and I look forward to seeing how this move will allow them to supercharge their business.”

A 20-year industry veteran who built her business on client service, Ware joins Real as a Growth Leader. In this role, she becomes part of a select number of Real agents responsible for helping to build visibility for the Real brand, attracting agents and being a culture carrier.

Ware founded The Property Shop in 2009 to achieve her vision of making real estate transactions simple and stress-free for clients, while creating a more supportive environment for agents. She attributes The Property Shop’s success to a compensation structure that allows agents to retain the lion’s share of their commissions, a commitment to work-life balance and prioritizing agent development and client relationships.

“Real’s Private Label Program offers the best of both worlds,” Ware said. “By aligning with Real, we get to keep the heart and boost the power of our business by gaining access to state-of-the art technology, training, equity and a culture that meshes perfectly with ours. I’ve committed to always doing what’s best for my team, and this was a no-brainer.”

Real’s Private Label and ProTeams programs make it easy for independent brokerages and teams to join the company, and Ware becomes the second female leader to bring her independent brokerage to Real in the past two weeks.

Through Private Label, Real’s white label program, independent brokerages are able to maintain their own brand, while reaping the benefits associated with being a part of Real. ProTeams leverages Real’s proprietary transaction management platform to provide the flexibility to customize team members’ caps, splits and fees down to the individual team member level, allowing them to maintain their current structure.