The Empire State Building Partners with WhatsApp and Mercedes-AMG PETRONAS F1 Team to Produce Dynamic Light Show, Fifth Avenue Demo Run, Exclusive Pop-Ups, and More - Seite 2

Race Through NYC
Earlier this morning, seven-time World Champion Hamilton delighted fans by driving down Fifth Avenue between 35^th and 33^rd Street in a 2021 Mercedes-AMG F1 W12 E PERFORMANCE. The Brit piloted the W12 to eight Grand Prix victories as the team secured that year’s World Constructors’ Championship.

“I’ve always felt a special connection with the United States,” said Hamilton. “I remember going to New York as a kid and dreaming about living in the city and I’ve been fortunate to spend a lot of time here since then. I’ve had many incredible experiences and connected with many amazing people in New York, but to drive an F1 car down Fifth Avenue and light up the Empire State Building is incredibly special. It’s something I never thought would be possible and it’s been even better to do it in partnership with WhatsApp, an app that keeps my connection to the US alive by making it easy to stay in touch with so many people stateside.”

Welcome to the Paddock
The Empire State Building’s iconic Fifth Avenue Lobby windows now feature special 2D and 3D emoji-themed designs that depict scenes of a Formula 1 garage loaded with tools, tech, and stickers. The window exhibit will remain on display until May 7.

Visitors to the Empire State Building Observatory can view a life-size emoji car and pit stop on the building’s 80^th floor. The WhatsApp and Mercedes-AMG F1 branded engineering station will feature versions of the technology that goes into Formula 1 car maintenance. Audio will emulate the noises of a fully functioning F1 car crew. The Empire State Building’s 80^th floor will also be adorned with Mercedes-AMG F1 memorabilia which includes three Formula 1 trophies, driver overalls, boots, gloves, and helmet.

Once guests reach the iconic 86^th Floor Observatory, fans can pose inside a WhatsApp chat with ESB’s unmatched New York City views as a backdrop and can view a Mercedes-AMG F1 W14 E PERFORMANCE show car, until May 7.

The Empire State Building Observatory recently underwent a $165 million reimagination that included the addition of a dedicated visitor entrance, an immersive museum with nine galleries, brand-new, bespoke Observatory Host uniforms, and a new 102^nd Floor Observatory with unmatched view. The reimagined Observatory Experience was recently voted the number one attraction in the U.S. by Tripadvisor travelers for two consecutive years.