PUMA appoints Arthur Hoeld as CEO and Matthias Bäumer as Chief Commercial Officer

EQS-News: PUMA SE / Key word(s): Personnel PUMA appoints Arthur Hoeld as CEO and Matthias Bäumer as Chief Commercial Officer 03.04.2025 / 16:24 CET/CEST The issuer is solely responsible for the content of this announcement.

PRESS RELEASE

 

PUMA appoints Arthur Hoeld as CEO and

Matthias Bäumer as Chief Commercial Officer

 

Herzogenaurach, 3 April 2025  – The Supervisory Board of PUMA SE has appointed Arthur Hoeld as Chairman of the Management Board and CEO of PUMA SE, effective July 1, 2025. Arne Freundt, CEO of PUMA SE, and the Supervisory Board have mutually agreed that Arne will step down as CEO on April 11, 2025, due to differing views on strategy execution and will leave the company after 14 years in various leading positions.

 

Matthias Bäumer, Vice President of PUMA’s Business Unit Teamsport, has been appointed as Chief Commercial Officer of PUMA SE, effective April 1, 2025.

 

From April 12 until July 1, 2025, the Management Board will consist of Maria Valdes (Chief Product Officer), Markus Neubrand (Chief Financial Officer) and Matthias Bäumer (Chief Commercial Officer). They have the full trust of the Supervisory Board to lead the company together in this transition phase.

 

Arthur Hoeld (55) was Executive Board member of Adidas responsible for Global Sales until October 2024. A true sports fanatic, ex-handball player and Track & Field athlete, he joined Adidas in 1998 and held various leadership positions within the sports company, including roles in marketing, brand strategy and management leadership of the Europe, Middle East and Africa regions. Arthur also successfully transformed the Adidas’ “Originals” division to generate more than 7 billion Euros in sales.