CJ 4DPLEX Names CJ ENM Executive Joon Beom Sim as CEO

HOLLYWOOD, Calif., May 21, 2024 /PRNewswire/ -- CJ 4DPLEX, the world's leading producer of premium film formats and cinema technologies, announced today that it has appointed CJ Entertainment & Media (CJ ENM) executive Joon Beom Sim as CEO. Sim most recently served as the Head of CJ ENM's Music Content Division overseeing the overall management of the music business, broadcast Mnet, live events and the fandom platform Mnet Plus.

Headquartered in Seoul, South Korea, CJ 4DPLEX operates revolutionary film technologies for theaters worldwide including the multi-sensory 4DX format and the panoramic ScreenX format.

Sim has been a part of the CJ Group's many dynamic subsidiaries since 2005. Prior to heading CJ ENM's Music Content Business Division, he most recently served as CJ CGV's Head of Domestic Business, managing domestic CGV theater operations and development, distribution of alternative content, as well as CJ CGV's Vietnam CEO from 2017-2020, overseeing operations and development, and film investment and distribution. Before becoming CJ CGV Vietnam CEO, Sim served as the CFO for CJ CGV Vietnam responsible for the overall management of finance, human resources, and administration for CGV Vietnam.

4DX pushes the conventional boundaries of cinema by offering a multi-sensory experience, integrating motion-based seating synchronized with over 21 distinct effects. Through motion, vibration, water, wind, snow, lightning, scents, and various other special effects, 4DX's state-of-the-art technology immerses audiences into the action of the film through these effects-enhancing features. To date, there are over 745 4DX auditoriums around the world, spanning over 70 countries.

As the world's first multi-projection cinema, ScreenX is a cutting-edge cinematic technology that expands specially selected sequences of the film onto the left-and-right-side walls of the auditorium. The 270-degree field of view creates a virtual reality-like setting with cinema quality resolution. There are over 390 ScreenX auditoriums around the world in 40 countries.

"In assuming the role of CEO at CJ 4DPLEX, I am thrilled to lead the company into its next chapter of growth and global prominence" stated Joon Beom Sim, CEO of CJ 4DPLEX. "With a rich background in the entertainment landscape under the CJ Group conglomerate, particularly at CJ ENM and CJ CGV, I am deeply honored to spearhead cinema innovation with our premium film formats, 4DX and ScreenX." Together, we will continue to revolutionize the industry with our groundbreaking cinema technologies ensuring that audiences worldwide are captivated and entertained like never before."