Lulus Announces New Capsule With Boys Lie, Bringing the Brand to Lulus Shoppers for First Time

Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”) (Nasdaq: LVLU), the attainable luxury brand for women, today announced a new collaboration with renowned clothing brand Boys Lie. The “Lulus Loves: Boys Lie” capsule introduces Boys Lie to Lulus shoppers and features a new take on Boys Lie’s signature apparel, which celebrates healing, confidence, and wearing your heart on your sleeve. Available in limited quantities online at lulus.com and in-store at Lulus on Melrose, shoppers can choose from a curated selection of hoodies, sweats, tees, shorts, and accessories from Boys Lie’s new “To Have and To Hold” collection, which celebrates brides-to-be and is inspired by Boys Lie founder Tori Robinson’s upcoming nuptials.

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Lulus Loves: Boys Lie (Photo: Business Wire)

“Bridal confidence extends far beyond the big day—it's about feeling empowered in every moment," said Laura Deady, Chief Merchandising Officer at Lulus. "Our Lulus Loves: Boys Lie capsule celebrates this sentiment, offering brides playful elegance and everyday style. Boys Lie is a brand that truly understands the power of community and we're thrilled to bring Lulus shoppers a collection that resonates with brides everywhere and inspires confidence for moments, big and small."

There For All Life’s Moments

Since 2019, Lulus has dressed endless brides for all their important wedding-related moments. In recent years, the Company has experienced exponential growth in the bridal, bridesmaids, and wedding guest categories, offering customers an end-to-end wedding attire experience and helping women dress for all of life’s important moments. The Lulus Loves: Boys Lie is a limited capsule for brides-to-be, expanding the selection of bridal and bachelorette looks, and will be available on lulus.com and Lulus on Melrose while quantities last.

“We’re so proud to have turned a simple mantra, ‘Boys Lie,’ into something that represents healing and growth – this new collection celebrates the next chapter for me and for everyone who has ever worn their hearts on their sleeves,” said Boys Lie Co-Founder Tori Robinson. “It’s exciting to empower people through our brand and even more exciting to expand our community through a new partnership with Lulus.”