Ayujoy Herbals Ltd. Announces Strategic Developments, Welcomes New Leadership, and Engages AlphaBull for Enhanced Communication Strategies

This news follows: Ayujoy Herbals Ltd. Provides Shareholder Update

Richmond, VA, Nov. 02, 2023 (GLOBE NEWSWIRE) -- Richmond, VA., November 2, 2023 - Ayujoy Herbals Ltd. (OTCPK: AJOY, $AJOY) ("Ayujoy" or the "Company") wishes to inform its stakeholders of a significant change of control earlier this year. Subsequent to this change, the Company decided to seek the expertise of strategic partners to further its growth aspirations, amplify its brand portfolio, and explore viable options for direct investment and financing opportunities.

Following this strategic shift, Ayujoy relocated its headquarters to Henrico, Virginia. The Company is also in the advanced stages of a rebranding initiative, which includes an application to the Financial Industry Regulatory Authority for a change in its trading name and symbol. "InterBrands" has been chosen to represent the Company's renewed focus and expansive business development direction. Upon finalizing these changes, Ayujoy's common stock will persist in trading on the OTC Markets under its new moniker. The acquisition of the www.InterBrands.com domain aligns with this new phase of branding.

An exciting addition to the Company's leadership team is the appointment of Mr. William Murray as the Senior Vice President of International Sales and Marketing. Bringing over two decades of vast experience, Mr. Murray has an outstanding track record in brand and business development. He has been based in Japan since 2004, where he spearheaded impactful marketing campaigns with a keen emphasis on brand activation. As the founder and CEO of the marketing agency, Instyle Tokyo, Mr. Murray has collaborated with global giants such as Sony Pictures, Apple, and Moet Chandon, among others. His impressive portfolio also boasts of organizing prominent events like Tokyo Comic Con and the global launch event of the Step App featuring Usain Bolt. The Company believes that Mr. Murray's leadership, coupled with his profound understanding of international markets, will be pivotal in its endeavors to acquire, license, and nurture brands with global appeal.

In a statement from the Company, Ayujoy announced its selection of AlphaBull for robust communication strategies and to bolster investor relations support. Expressing its confidence in this decision, the statement elaborated, "We are truly impressed with AlphaBull's past achievements with numerous public company clients, their innovative approach to public market communications, and their comprehensive suite of technology solutions tailored for public enterprises. We are confident that our partnership with AlphaBull will significantly enhance our communication and engagement with our shareholders."