So Many ‘Dicks’ So Few of Everyone Else

e.l.f. Beauty Encourages More Diversity Across U.S. Corporate Boards

e.l.f. Beauty (NYSE: ELF) is highlighting its ambition to see more diversity in U.S. corporate boardrooms with an eye-catching, disruptive media campaign on digital screens surrounding Wall Street called “So Many Dicks.” Revealed today at some of the busiest New York business hubs, this work is the next phase of the company’s “Change the Board Game” initiative.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240512945710/en/

e.l.f. Beauty encourages more diversity across U.S. corporate boards using disruptive campaign to invite other businesses to join movement. (Graphic: Business Wire)

e.l.f. Beauty is one of only four U.S. publicly traded companies, out of 4,200+, with a board that's two-thirds women and one-third diverse. The company has reported 20 consecutive quarters of net-sales growth – only 1 of 5 consumer-goods companies in the U.S. with that current record. e.l.f. Beauty Chairman and CEO Tarang Amin said he believes the company’s unique Board of Directors is helping fuel business growth.

“One of the most important things a diverse board does is bring in multiple viewpoints to make better decisions. At e.l.f. Beauty, empathy is part of our business model because it brings us closer to our community and the things people in the community care about,” said Amin. “A diverse board also helps us stay culturally relevant among multiple affinities. It’s the unique combination and diverse school of thought that helps us lead innovation and brand demand in the industry.”

Recognizing that putting more diversity in seats of power will take the partnership of other companies, e.l.f.’s ambition is to help double the rate of women and diverse members added to corporate boards by 2027.

To drive awareness and, especially, motivate change, e.l.f. developed an attention-grabbing campaign that will hit the streets of New York City and across all e.l.f. channels. The out-of-home creative is running now through June 10 around the Financial District, including Fulton Street Station and The Oculus. The units feature bold headlines calling stats about current boards – and inviting others to learn about how diversity can drive profitability for everyone. These are among the first disruptive amplifications of many more to come in e.l.f.’s long-term commitment to this movement.