Q2 Makes Consumer Banking More Personal with Q2 Engage

Q2 Holdings, Inc. (NYSE:QTWO), a leading provider of digital transformation solutions for financial services, today announced the launch of Q2 Engage, a suite of consumer banking solutions designed to help financial institutions acquire and build life-long relationships with account holders. Q2 Engage enables banks and credit unions to innovate faster and provide personalized experiences to strengthen their relationships with their account holders.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240515269250/en/

According to the 2024 Retail Banking Trends Report, 83 percent of respondents identified improving the digital experience for consumers as one of their key strategic priorities in 2024. As digital channel use increases, financial institutions must offer dynamic and personal experiences to their account holders, especially as competition continues to increase.

Q2 Engage brings together Q2’s existing and new consumer banking products and capabilities to help financial institutions curate personal experiences across the consumer journey. With Q2 Engage, financial institutions can build curated digital experiences that are aligned with the moments that matter in a consumer’s financial journey. These experiences create deeper engagements with consumers to help grow relationships that align with the bank or credit union’s strategic goals, such as growing deposits or promoting new products.

“Each member we serve is unique and expects personal digital banking experiences that meet them where they are in their life journey,” said Bruce Brumfield, president and CEO, at Founders Federal Credit Union. “Our partnership with Q2 over the years has helped us meet our members’ individual needs, while helping us stay competitive in the market. Q2 Engage will enable us to more deeply serve our members and grow our relationships with them and the community.”

The Q2 Digital Banking Platform and Q2 Engage solutions support a strategic framework to continually Know, Serve, and Grow consumer relationships. Here’s how it works:

Know: Use data and AI to understand needs across account holder journeys.

• Make sense of consumer data through patent-protected application of AI by giving it context and meaning. By using machine learning to recommend products and deep learning to clean and categorize financial transactions, financial institutions can retrieve data, give it meaning, and better recommend specific experiences and products to their account holders.
• Enable financial institutions to access over 600 attributable traits to build targeted segments.
• Provide low-friction new account onboarding, which is critical to drive adoption and engagement with key products and services in the first 90 days.

Serve: Deliver dynamic personal experiences for the moments that matter.